The Video Marketing Machine

Most businesses struggle with marketing. There are so many strategies they should be doing but never start because they are time-poor or don’t know where to start.

The Video Marketing Machine is a holistic program that enables a business to complete five marketing strategies crafted to get results.

And all they have to do is spend 4 hours a month to record four videos.

Our team then takes over and does the rest.

Video Marketing Machine Outcomes

The outcomes a business experiences when they use the Video Marketing Machine are they:

• Grow a Database: Add more prospects to your email list.
• Become Omnipresent: We help you be top of mind by your prospects on your email list, visit your website, or interact with you on Facebook or Instagram.
• Get Found By Your Prospects: When your prospects search for answers to questions about your service on Google or YouTube, we help your content rise to the top.
• Build Your Personal Profile: Create videos that allow your prospects to warm to you and set you as an authority in your industry.
• Convince and Convert Your Prospects: Continuously show your prospects educational content that nurtures them towards a buying decision.

The Video Marketing Machine Strategy is a holistic marketing strategy that enables a business to complete multiple marketing strategies to attract, capture, nurture and convert prospects into clients.

Why Video?

Video is the only medium where you can turn a cold prospect into a believer in a few minutes.

Using video to answer your prospect’s questions about your service lets them quickly absorb your energy, personality, expertise and trustworthiness through the video.

Video is the ultimate tool to build trust and authority with your prospects before they agree to meet with you.

The 5 Marketing Strategies

SEO and Content Marketing

Each video you create is transcribed and rewritten into a blog post. This blog post is then uploaded to your website and optimised to be found on Google.

Email Marketing

We send your weekly video to your email list. So each week, you will reach your database with helpful content they find valuable.

By doing this every week, you are staying top of mind with your prospects while providing helpful information.

Nurture Marketing

One of the best ways to nurture your prospects is through Facebook and Instagram retargeting. It is cheap and super powerful because you can show ads to them whenever you like.

We can show ads to the following audiences:

1. Website Visitors
2. Your Email List
3. People who Like Your Pages
4. People who watch a video
5. People who interact with your ads

YouTube

YouTube is owned by Google and is the second-largest search engine behind Google. All your videos are uploaded to Google so they can be found by your prospects searching for answers.

Google also prioritises YouTube videos in the search engine results pages and places them higher than organic ones.

Social Media

We post your videos in the correct formats to all your social media accounts. This enables your pages to stay fresh and reach your followers with helpful content.

How We Will Work Together

Initial Strategy Workshop

We hold a 1.5-hour Zoom call to build your 12-month strategy to grow your business using the Video Marketing Machine.

During the meeting, we will complete the following:

• Identify your Perfect Prospect, their Pain Points and your Offer.
• Create a messaging framework to communicate through your content
• Create a list of the first 20 videos you can use to create your content for the next 3-6 months
• Train you how to record your videos and follow our process to get them to my team
• Introduce you to the Video Marketing Machine Processes and how we will work together

Duration: 1.5 hours

Fortnightly Meetings

Marlon will meet with you every two weeks for 30 minutes to:

• Review the past two weeks’ work
• Confirm the next videos to be recorded
• Strategise and plan your marketing activity for the next two weeks
• Answer any of your questions
  

Duration: 30 minutes

Monthly Video Recording Sessions

You will spend about 2 hours each month recording your four videos in one sitting. We ask you to batch the recording so you can concentrate on running your business, and we can take care of the rest.

Content Production and dissemination

We will complete all the content creation and publishing during the month.

Your Monthly Responsibilities

• Record 4 videos every month
• Attend the fortnightly meetings
• Approve content as required

Our Monthly Responsibilities

We will complete the following tasks every month:

• Attend fortnightly marketing meetings with you
• Edit your four videos every month
• Convert your videos into blog posts
• Publish your blog posts and optimise them for SEO
• Prepare and send a weekly email
• Create a Facebook and Instagram Video retargeting ad for the weekly video and run it for a week
• Publish each video to your YouTube channel
• Convert each video into a square and tall video, add subtitles and publish those videos to:
  • TikTok
  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
• You will be able to call me and email me at any time for advice
• We will review the strategy every month and set goals for the next month
• We will train you in areas of marketing required for you to promote your business through the Video Marketing Machine

Marketing Assets

Below are your marketing assets to run the Video Marketing Machine. Not all are required.

Social Media Accounts

• Instagram
• Twitter
• Facebook Page
• Facebook Group
• TikTok
• LinkedIn Personal Profile
• LinkedIn Company Page

If you don’t have these accounts, we will help you set them up in the first month.

YouTube Channel

You will need a YouTube Channel. We will help you set it up if you don’t have one.

Website

We need access to your website. We will configure your blog so it is set up for the Video Marketing Machine.

The Sling All-In-One Marketing App

We use an all-in-one marketing app called TheSling. It has all the functionality we require to run the Video Marketing Machine.

This app costs can be seen in your proposal, but we don’t charge you for it while you are part of the Video Marketing Machine.

The features we use are as follows.

Email Marketing 

We send weekly emails through TheSling.

Social Media Posting 

All social media posts are scheduled using The Sling.

CRM

TheSling includes a complete CRM to see a contact’s full life cycle, including all the emails they opened, the pages they landed on the website, and any interaction you have had with them.

Costs

Consulting Costs

The Video Marketing Machine Costs can be seen in your proposal

Facebook Retargeting Ads

The Facebook Retargeting ads will cost you around $3-$5/day, depending on your audience size. So it will cost an additional $60 – $150/mth.

Timeline

First Month

In the first month, we will:

• Hold Your Strategy workshop
• Train you how to record your videos
• Help you record your first four videos
• Setup all social media accounts
• Upgrade your blog to handle the Video Marketing Machine
• Setup your Email templates
• Setup TheSling marketing app for you

Second month onwards

• We will start publishing your videos weekly.
• We will meet with you fortnightly.
• Continue to edit and publish your videos.

Next Steps

To get started, you will need to do the following:

• Sign the bottom of this proposal to accept the proposal and the Terms and Conditions
• Make your first payment

Once you make payment, I will send you a link to book your Strategy Workshop.